Content creation

TDL Content Factory

There are different types of content:

Video creation

Scripting

Recording

Packaging

Editing

Sound

Clickbait

Clickbait is Unreasonably Effective

addiction
behaviour
tendency

What Is Tone in Writing

is it really noisier (more information) or just the type of information

what does it mean to be true
how does communication change interpretation of truth
are there guidelines I can follow

Writing

Bad Writing

Good writing

Rules

Creators life

It is important to consider, we don't know what is going on in their environment so don't overvalue people that are supposedly extraordinary ^[Harder Than It Looks, Not As Fun as It Seems]

we all consume but not everyone creates Building a Second Brain Capturing, Organizing, and Sharing Knowledge Using Digital Notes

With the online world our profile is our CV, ^[How to Use Your Specific Knowledge] mental shortcuts are used for categorization all revolving around the human self at the centre. ^[Bringing Design thinking to entrepreneurship] Each new supporter or hater are followers to the creative journey ^[You are RUNNING OUT OF TIME, This is What You NEED TO DO About It] enforcing the our impact with or without our name plastered on it. ^[The value of failing]

We can be idea based, or relationship based both with their merit but they don't need to be independent of one another when sharing what we know. ^[From college dropout to the YouTube trending page] The ideaprenuer may have a longer path to monetization than the howtoprenuer ^[Talks about you are the brand] but the ideapenuer can build a thriving community expanding creativity. There can be a mindset shift from having to make videos, to getting to make videos ^[I almost quit.] all from viewing the content as an extension of the message ^[Productivity is a Phase The Four Stages of Personal Growth] you want to share. Most people don't publicly contribute to the conversation ^[Social Media Isnt the Problem] but creators are the ones that start the conversations, and with minimal setup. ^[3 Years on YouTube - this is what I would tell you]

Content strategy is independent for each platform, but the success of creative practice comes down to the reason people would listen ^[How To Make YouTube Your Full-Time Job] and their unique selling point. ^[How Unbox Therapy became the Biggest Tech Channel on YouTube] One of the best ways to get out of a cognitive block is to change your surroundings - people, places, and things. What happens inside your head has much more to do with the outside context than most people think. ^[get out of a cognitive block] The earliest photo you have is the oldest one you own and our earliest idea is our oldest idea, and with practice can become the most developed and therefore the best for creative outlets.

Earning can be through products, a consumable, or presentation, a journey, ^[Meet YouTubes Worst Inventor Simone Giertz] then with YouTube there is sponsorships, brand deals and of course AdSense.

writing easier than youtube - financially
write everyday
publish once a month then once a week
use twitter
architect - plan before working
archiologist - digging to find something
practice is needed to get better
sell your sawdust
share the journey of something
personal - observational - playful
ride a wave to grow an audience
people - idea - trend
imitate then intervate
How to Make Money Online - Writing vs YouTube

share your ideas
How to build a knowledge management system (PKMS) and why it will help you be smarter
How I Organize My Thoughts A Simple Guide
Ratcheting progress in tools for thought

don't wait for inspiration
^[Taming your inner circle] ^[Grow Your Newsletter to 60,000+ with Packy McCormick]

cancel culture
mob/crowd psychology
Cancel Culture

influence

Influence
emotion - feelings about a person
emotional intelligence
social skills
manipulation
charisma helps
Confidence
avoid Personal development
Praise
positive feedback makes others feel good
Be optimistic
Find common ground
Appearance matters
Defense Against the Dark Arts of Influence

positive peer group
network spreads
mutural friends influence
How to Create a Positive Peer Group

influencer
make an impact on other peoples lives
build trust
How To Make YouTube Your Full-Time Job

Sharing how to do something or a way of thinking is valuable but so is creating a relationship and sharing experiences.
Value is judged by the consumer not the creator and will be an individual perspective.
Idea based value and relationship based value both have merit but don't need to be independent of one another when sharing what you know.
Contribute to the conversation by sharing ideas and experiences,

Movies

I robot

In the year 2035, humanoid robots serve humanity, which is protected by the Three Laws of Robotics. Del Spooner, a homicide detective in the Chicago Police Department, has come to hate and distrust robots after a robot rescued him from a car crash while allowing a 12-year-old girl named Sarah Lloyd to drown based purely on cold logic and odds of survival. When Dr. Alfred Lanning, co-founder of U.S. Robotics (USR), falls to his death from his office window, a message he left behind requests Spooner be assigned to the case. The police declare the death a suicide, but Spooner is skeptical, and Lawrence Robertson, the CEO and other co-founder of USR, reluctantly allows him to investigate.

Storytelling

3 Act structure

Introduction

Hook
Main point
Emotional reaction

Act 1: Setup

Protagonist
Life description
Importance

Inciting Incident

Propose a journey to change the situation

Plot point

Decision to chase the Journey
The springboard for act 2

Act 2: Conflict

Character pursues the goal

Rising Action

Develop conflict
Inciting incident -> Climax

Mid point

Significant event

Plot point 2

Pep talk to face the antagonist

Act 3: Resolution

Prepare for climax

Climax

Overarching conflict

Tie up significant loose ends
Underscore theme

Hero Journey

!Pasted image 20230414171735.png

Outline

Fake news.canvas

communication

knowledge

technology

YouTube platform

100 million downloads a day @MullerDesigningEffective2008

creators should have multiple sources of income
1 MILLION Subscribers! Heres what we did wrong...
How Peter Mckinnon Built A Million Dollar Youtube Business
How Much Does PewDiePie Make
How Much Does Christian Guzman Make

Brand deals The High Price of Airracks Success

not obsessing over the numbers 3 Years on YouTube - this is what I would tell you

stay consistent How Casey Neistat changed YouTube forever

Quality relationships and content How Peter McKinnon gained 1 million subscribers in under 1 year Heres How Matt DAvella Is Growing So Fast On Youtube

Burnout is real I Became Everything I Ever Wanted.

Creators

@ThomasFrankExplainsHowMake2021
products
@ThomasFrankjustmade2022

Kold - video editer - @koldWhyve2022

Further Reading

https://youtu.be/gbDunxRfbgg?t=1237

Editing

@TheEditingPodcastMrBeastThrowing2023
@JayClouseMeetGodfather2023
@JayClouseFutureYouTube2022

References

  1. @DigitalSpaghettiCaseyNeistat2023 ↩︎

  2. Transform Your BEDROOM Into A YOUTUBE HOME STUDIO! ↩︎

  3. 4 Steps To Make Your PHOTOS LOOK PERFECT Photoshop Tutorial ↩︎

  4. Clickbait is Unreasonably Effective ↩︎

  5. @MotionArrayTutorialsHowEdit2022 ↩︎

  6. @TheEditingPodcastSecretsthat2022 ↩︎

  7. How Unbox Therapy became the Biggest Tech Channel on YouTube ↩︎

  8. 3 Years on YouTube - this is what I would tell you ↩︎

  9. Heres why Mr Beast is a GENIUS - How He Grew his YouTube Channel ↩︎

  10. What a YouTube editor with 5 BILLION VIEWS can teach you ↩︎

  11. EDITING MISTAKES 71% of YouTubers make & how to fix them ↩︎

  12. Shooting all the Corridor Crew videos ↩︎

  13. EDIT Videos FASTER In Any Software ↩︎

  14. How I Edited Logan Pauls Pokemon Vlog ↩︎ ↩︎

  15. how to make better vlogs ↩︎

  16. Could a FREE APP give you PRO LEVEL ANIMATIONS ↩︎

  17. Motion Graphics with Kurzgesagt ↩︎

  18. Tips for Video Journalists Johnny Harris Explains It All ↩︎

  19. SOUND DESIGN For FILMMAKING! ↩︎

  20. Taming your inner circle ↩︎

  21. @ZoeBeeWhyAI2022 ↩︎

  22. @ThomasFrankWaysImprove2021 ↩︎

  23. @JordanBPetersonElusiveSon2022 ↩︎

  24. @Essaywriting ↩︎

  25. how to make better vlogs ↩︎

  26. @ScmittWritinglearn1984 ↩︎

  27. @GautamWritingSkill2019 ↩︎ ↩︎

  28. @UChicagoSocialSciencesLEADERSHIPLAB2015 ↩︎ ↩︎ ↩︎ ↩︎

  29. @AllanImportanceWriting2017 ↩︎

  30. The WORST Amateur Writing Mistakes 22 Novice Writer Issues ↩︎

  31. @UChicagoSocialSciencesLEADERSHIPLAB2014 ↩︎ ↩︎ ↩︎

  32. @BeauvaisWhyare2011 ↩︎

  33. @JordanBPetersonHowUse2022 ↩︎

  34. @NaumanWhatMakes2011 ↩︎

  35. @professortimwilsonHowwrite2011 ↩︎

  36. @DianeCallahan-QuotidianWriterHowShow2020 ↩︎

  37. @TheEditingPodcastWhyYes2022 ↩︎

  38. How is Hermitcraft Recap made ↩︎

  39. @ScribbrHowWrite2020 ↩︎

  40. @BarrsTeachingbad2019 ↩︎ ↩︎

  41. How I Manage My Time as a Consultant ↩︎

  42. How to Make a Kurzgesagt Video in 1200 Hours ↩︎

  43. How Mark Rober Averages 37 Million Views Per Video (Genius) ↩︎

  44. How Casey Neistat changed YouTube forever ↩︎

  45. the wayfinding premium ↩︎

  46. How James Clear Turned His Blog into a NYTimes Best-Seller ↩︎

  47. Explorable Explanations ↩︎

  48. A Simple Way To Evaluate Principles And Practices ↩︎

  49. A comedy legends systems, routines, and methods for success ↩︎

  50. How To Create The Perfect Blog Post ↩︎

  51. How to Write a Blog Post From Start to Finish ↩︎

  52. How to Write Amazing Blog Posts WITHOUT Being an Expert in Your Niche ↩︎

  53. The writing process ↩︎